Search engine optimization is a process of enhancing your website's visibility and ranking in the search engines.

SEO Audit

first step

The first step in conducting an SEO content audit is to understand the content on your site. A content audit should look for common mistakes that websites make when generating content. Then, a plan of action should be put into place based on the findings of the audit. For example, if you have pages that don’t make money, creating new content that supports them would be beneficial. In addition, you might consider starting new services to increase your site impressions.


Using a tool such as Ahrefs, you can gather data about the quality of your content. While these tools are not perfect, they can give you a good idea of the quality of your website's content.


Another benefit of a content audit is that you will discover which parts of your website are performing the best. It will also help you identify pages that need SEO optimization.

performing pages

The best performing pages can be featured on your website's homepage and in your email newsletter. A content audit will also highlight any broken links that are impacting your SEO.

linking strategy

A content audit will also help you tighten your internal linking strategy. You should use tools such as SEMRush or Moz to complete a content audit. Many of these tools also integrate with URL profiler.


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Conversion rate

Conversion rate is a metric that measures how many visitors convert into actual customers. It can be calculated by deducting the number of people who click through or sign up for an offer from the number of total website visitors.

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To determine your conversion rate, use tools and techniques that help you determine what kind of content and copy are most effective. In most cases, the average conversion rate is between two and five percent.

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In other words, if you have 50,000 visitors, and only get 50 sign-ups, that’s a conversion rate of 1%. The goal is to maximize conversion rates, and optimize your content accordingly. This is a good number, and the higher the rate, the better for your business.

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powerful strategy

Conversion rate optimization is a powerful strategy for businesses of any type. It helps you understand your target audience and align your web pages with their needs.There are six main elements that most conversion rate optimization strategies implement.

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An SEO audit is a great way to identify opportunities for improvement on your website. By fixing any problems with your site’s performance, you’ll be able to gain more visibility, higher traffic, and more leads and sales.

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SEO content

The results of an SEO content audit will provide an idea of how your site performs against the competition. For example, if you have a blog with a high ranking but low engagement, you should invest in videos rather than only text posts.


An SEO specialist can also help you develop a strategy for increasing your site’s rankings. A website that isn’t optimized for search engines won’t attract visitors or leads. An SEO content audit is an important step in ensuring your website is optimized for search engines.  Similarly, listicles receive a 23% increase in click-through rates compared to text-only posts. A content audit can also reveal duplicate content on your website.

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