Search engine optimization is a process of enhancing your website's visibility and ranking in the search engines.

On-page SEO

SEO audit

An on-page SEO audit involves a series of checks that are done to your website and your site content. Page content is the heart of on-page SEO and tells search engines and readers what your site is all about. It’s essential that your content is optimized to provide useful information. The first step in creating high-quality content is choosing relevant keywords and topics.While these are not official search engine metrics, they’re useful in gauging how well your website is performing and where it could use improvement.



You can do this by researching on Google and other sites, or using keyword research tools like Ahrefs, AnswerthePublic, and UberSuggest.


When conducting an on-page SEO audit, be sure to check your website's backlink profile. A website with an insufficient backlink profile is likely to lose some of its authority over time.


You can check these profiles by using a free backlink checker like Ahrefs. You should also use tools like the Moz Link Explorer tool to find out who's linking to your competitors.

long-tail keywords

You should also incorporate long-tail keywords into your content naturally and write for buyer personas. An on-page SEO audit should also include structured data.

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data helps

This data helps Google understand your content better. For example, a product page may contain detailed product information, but unless this information is structured, Google won’t be able to understand it.

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page title

These appear under your page title in search results. If they’re well-written, these descriptions can influence click-through rates. Additionally, you can copy these descriptions to social media channels to increase visibility.

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Google also often includes structured data in search results, boosting your chances of being clicked by users. Meta descriptions are another important part of on-page SEO.

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link tool

A link audit tool can help you assess the strength of each of these links. This is especially important for big brands that have a large amount of outgoing content and significant competitors.

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If you’re trying to increase your Google ranking, you need to audit your backlink profile. It’s essential that you know where all of your links are coming from which domains.

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You can use a tool such as Ahrefs to analyze your backlink profile. The website will give you a rating for your domain and each individual link that points to it.


While backlinks may be helpful for boosting a website’s SEO, they’re not the only way to get traffic. There are also toxic links that can hurt your SEO efforts. By performing a backlink audit, you can identify the ones that can hurt your ranking. This can help you take steps to eliminate them. For most sites, the process will take around 30 minutes, but if you want a deeper analysis, it can take much longer. The tool requires an Ahrefs account.

Ahrefs account